Catering Manager

Introduction
Councils of all sizes provide food and beverage services for a range of people. Catering managers are responsible for these services. Their 'customers' include elderly or disabled people attending day centres, children eating school meals, people living in residential homes, people using sports and leisure centres, visitors entertained by the mayor or leader of the council, civic dignitaries, or their own staff eating in staff restaurants.  Some councils contract out their catering services and some run profit-making services, catering for civil weddings, conferences and large functions and have restaurants in town centres serving the general public.

Work Environment
Senior Catering managers work in council offices and are often responsible for a workforce of several hundred people who work within a large number of catering establishments. They normally try to spend time in dining areas when meals are being served - to control standards and to gauge customers' reactions. They may spend time  travelling between different establishments to meet with headteachers, centre managers, head cooks and so on.

Daily Activities
Catering managers ensure that council-run dining rooms, restaurants and bars serve the type of meals that customers demand. Customers' tastes must be taken in to account and meals must be served at competitive but profitable prices. In schools, residential homes and day care centres meals must still be of a high quality but prepared within an allocated budget. Catering managers must plan these budgets within healthy eating guidelines and nutritional standards.

Area Catering managers are responsible for a number of catering units and for training their staff in both cookery and customer service skills. They provide initial training when staff join their department and monitor their progress. It is also their responsibility to make sure that head cooks in their establishments operate health, hygiene and safety procedures.  In some jobs senior catering managers have a marketing role to promote the council's establishments within the area. They may also be involved in drawing up service level agreements or tenders detailing their department's services and proposed costings since the department has to bid for the council's contract in competition with external companies.

Senior catering managers would maintain an asset management programme to plan renewal and refurbishment of equipment and premises to enhance the quality of the dining experience.  A senior catering manager may be expected to contribute to a council's civil emergency planning and work out strategies for using local authority premises to feed people in the event of an emergency.

Skills & Interests
Catering managers need:

  • leadership and management skills; 
  • to be experienced in food and beverage preparation and service; 
  • an outgoing personality; 
  • good communication skills; 
  • organisational/planning ability; 
  • numeracy skills; 
  • to be able to stay calm under pressure.

Entry Requirements
These vary depending on the seniority of the post.  As a minimum, councils will expect relevant experience, plus relevant qualifications such as NVQ/SVQs or City & Guilds qualifications in catering. These may be gained whilst working within the front line kitchen equipment.  Senior managers often have higher diplomas, degrees or the Hotel, Catering and International Management Association's professional qualifications.

Future Prospects & Opportunities
Councils employ numerous catering managers at different levels (frontline, area or senior) in different establishments - although sometimes, in smaller individual establishments, this type of work is undertaken by a senior cook or chef.  There are prospects of promotion to entertainments services manager and opportunities to move into leisure and tourism work.

Further Information & Services
Institute of Hospitality  http://www.instituteofhospitality.org/
Local Authority Caterers Association www.laca.co.uk
People 1st www.people1st.co.uk
Springboard UK Ltd http://springboarduk.net/

You may find further information about this area of work through Careers Wales (www.careerswales.com/) or in your local library, careers office or school careers library.

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