Graphic Designer

A Graphic Designer produces innovative, imaginative and cost effective communication solutions including the use of new media and multi media applications.  The job involves listening to clients and understanding their needs before making design decisions.  Designs encompass the production from concept to artwork of publicity materials including posters, flyers, leaflets, reports, booklets, banners, large format displays, exhibitions and point of sale products together with web and other medium formats.  Not all work may be produced in house and the work can involve working with external print companies and organisations.  There can be staff management responsibilities as well as budget management.

Work Environment
The work takes place mainly in an office but can also involve meeting clients and meetings outside of the office..

Daily Activities
The specific responsibilities of a Graphic Designer will vary depending on the size of the department.  Duties could include:

  • contact with clients to obtain briefs, giving advice on the best methods and value for money for successful marketing and production of the project; 
  • keeping up to date with the latest industry standard software and operating systems (e.g. Dreamweaver, Flash, Quark Xpress, Adobe Illustrator and Adobe Photoshop. Mac OS X) and look for any new alternative software packages;
  • advising internal clients and external suppliers on the correct use of the organisations corporate identity;
  • ensuring final projects comply with statutory and internal guidelines and policies particularly with regard to Corporate and Partnership organisation policies and design standards, Welsh Language Policy, Equality and Human Rights Commission and RNIB checklist;
  • developing and maintaining a print matrix for producing work through external printers.  This means working closely with procurement services to meet procurement standards;
  • ensuring up to date records of work progress on all design jobs have been completed.

Skills & Interests
A Graphic Designer will have:

  • creativity;
  • communication and presentation skills;
  • ability to work in an Apple Mac and PC environment;
  • interpersonal skills;
  • ICT literacy;
  • the ability to project manage;
  • influencing and negotiating skills;
  • a good visual awareness and an eye for detail;
  • the ability to deliver tangible and accurate results within tight deadlines;
  • a knowledge of internet coding languages used for both presentation and layout of web/new media.

Entry Requirements
Graphic Designers are normally graduates in graphic design and may have other specific multimedia design qualifications.  Entry to HND or degree-level study is unusual without first completing a foundation degree of BTEC national course in art and design.  A number of UK universities offer relevant degree and postgraduate courses.

Future Prospects & Opportunities
Progression from a junior graphic designer may be possible within two to three years as you develop a reputation and build a network of contacts.  In general, career development may depend on job movement to widen experience and develop your portfolio.  Opportunities will vary depending on the size of the organisation.

Further Information & Services
Chartered Society of Designers (CSD)
Design Council
Graphic Design Portal
International Society of Typographic Designers (ISTD)

Careers Wales have produced a Spotlight article on careers in creative industries:

You may find further information about this area of work through Careers Wales ( or in your local library, careers office or school careers library.

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